When I ask digital influencers what their expertise is in, the answer is almost always ‘lifestyle,’“ says Carla Abdalla, who teaches at the Armando Alvares Penteado Foundation in Brazil and studies consumer behavior and marketing strategies. "When I ask them which kind of lifestyle, they talk about the consumption of designer clothes, gourmet restaurants, high-tech gadgets, trips around the world, and so on. Their expertise is the consumption.
I heard an interview, can’t remember the psychologist, but he was explaining this idea and encouraging people to stop and take a deep breath and literally drink in small moments like you’re a dryass plant when something is ever satisfactory, positive, mildly successful, randomly joyful so your brain can code and integrate that experience because our natural lizard brain will quickly tape over it with mostly unnecessary negative survival shit. Sounds dumb and dorky but sometimes I remember this when I’m feeling good about a moment because our cave brains are still catching up with modern life without sabertooths. I like that it’s not just a pollyanna gosh just be more positive thing but more of a legit brain wiring phenomenon can be gradually hacked through small behavioral changes.
